Lifecycle Marketing Manager - Riverside California

Company: VirtualVocations
Location: Riverside, California
Posted On: 09/08/2024

A company is looking for a Lifecycle Marketing Manager to lead marketing lifecycle functions and enhance marketing effectiveness.
Key Responsibilities

Develop and execute email marketing campaigns for nurturing prospects and retaining customers
Collaborate with various teams to align email communication strategies and optimize lead management flow
Analyze lead performance and support KPI lifecycle reporting using Salesforce and PowerBi dashboards

Required Qualifications

5+ years of experience in marketing, operations, or a related function
Experience in executing lead nurturing and scoring programs
Proficiency in integrating lead flow between HubSpot and Salesforce
Understanding of marketing KPIs and analytics
Bachelor's degree in Marketing or Business, or equivalent experience More...

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