Sr. Product Manager - Santa Clara California

Company: Shockwave Medical, Inc.
Location: Santa Clara, California
Posted On: 11/07/2024

Shockwave Medical, Inc. is a pioneer in the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Shockwave Medical aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque. Description We are looking for a high-performing individual to serve in a high-profile position driving product campaigns for a therapy that is changing the interventional landscape. Your role will focus on increasing the penetration of peripheral Intravascular Lithotripsy (IVL) in existing markets, launching new marketing programs, and driving new campaigns. This individual will play a key role in collaborating with the R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing and sales teams to ensure that the projects and campaigns go smoothly and meet their objectives. This is a visible role that will be vital to the company's success. Responsibilities:

• Develop and execute comprehensive global & US strategies for marketing programs and campaigns including:
• product positioning, and clinical and economic value proposition
• messages and collateral
• sales and physician education programs
• product demand forecasts
• analysis of business performance against objectives
• formulating new approaches and strategies as needed
• conferences/tradeshows, customer engagement priorities, and booth playbook
• Champion product commercialization activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc.
• Lead market research to understand behaviors, test messaging and identify opportunities.
• Establish relationships with key opinion leaders in the field and work with them to develop content for our marketing channels.
• Acquire and analyze feedback from key opinion leaders, current and potential customers, third-party market research and internal stakeholders.
• Possess an in-depth knowledge of the peripheral community trends and more specifically, the segments targeted by assigned products, including the motivators for action.Requirements:
  • Minimum 10 years of professional product management or equivalent experience, preferably in cardiovascular medtech.
  • Experience bringing new novel products to market.
  • Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends.
  • Ability to collaborate and work with others in a dynamic, matrix environment.
  • Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives.
  • Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements.
  • Up to 30% travel may be required (Global & U.S.).Market Range:San Francisco Bay Area (SFBA) Market Range: $153,000 - $191,000 All Other US Locations (Outside of SFBA): $129,000 - $162,000Benefits:Shockwave Medical offers a competitive total compensation package as well as the following benefits and perks:Core Benefits: Medical, Dental, Vision, Pre-tax and Roth 401k options with a fully vested match, Short-Term and Long-Term Disability, and Life Insurance, Employer contribution toward Health Savings Account (HSA), Competitive PTO balancePerks: Calm App, Pet Insurance, Student Loan Refinancing, Spot Bonus awardsEEO Employer
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