Senior Product Marketing Manager - Los Altos California

Company: Censys
Location: Los Altos, California
Posted On: 11/08/2024

Role Summary:This role of Sr. Product Marketing Manager is a critical link in our go-to-market strategy, you'll be working closely with several departments to build consistent and effective ways to position Censys's leadership in the market. The successful candidate will bring several years of security domain expertise, to gain credibility quickly with sales & customers as the subject matter expert.What You'll do:

• Establish the unique value proposition of your products, with a clear understanding of the target markets and buyer personas.
• Work with the product and marketings teams to develop and execute a consistent product launch process
• Author compelling, high quality product content, both at a business and a technical level, in a variety of formats including print, web, social media, and video.
• Collaborate with the content and demand gen teams to drive a marketing strategy that meets or exceeds pipeline, bookings and conversion targets.
• Effectively work at building and executing plans that cross different functional groups, including product management, business development and sales.
• Participate in the development and delivery of sales enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion
• Engage in analyst relations with Gartner, Forrester, etc.
• Partner closely with the sales team to understand and document personas, use cases, and common objections
• Consistently analyze win/loss reporting, close rates, and other key funnel metrics to help drive product marketing directionWhat You'll Bring:
  • 3+ years of work experience in product marketing (or related field) in a B2B SaaS organization, cybersecurity experience a plus
  • Strong communication, time management, writing and project management skills
  • Highly motivated, collaborative, and hungry for the win!
  • Experience working with sales teams, product management, press, and industry analysts
  • Highly organized; superior communication and presentation skills; self-managed, proactive
  • Ability to thrive in a demanding environment requiring a high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through
  • Must be strong in translating complex technical concepts into compelling messaging for all audiences, including C-level security leaders and technical security practitioners
  • Strong attention to detail and commitment to quality
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