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Vice President, Community Engagement & Development - KABC - Glendale California

Company: The Walt Disney Company (France)
Location: Glendale, California
Posted On: 11/09/2024

The VP - Community Engagement & Development is responsible for ideating and managing campaigns, initiatives, projects, content, and distribution that benefit and grow community connections and audiences across the Los Angeles market.The VP - Community Engagement & Development is a key leader at KABC-TV, representing and upholding the station's commitment to serving local communities and cultures, while also advancing the causes of diversity, equity, and inclusion.The leader will work closely with the General Manager / President of KABC-TV on the development of a clear vision for our local outreach efforts and business, and with key leaders and team members across multiple departments (e.g., News, Marketing, Programming, Sales, etc.) at KABC-TV and within OTV, ABC, and Disney to drive innovation and growth of our community engagement priorities and goals.Responsibilities:

  • Creates innovative, modern community outreach efforts across the market.
  • Grows existing partnerships and creates new ones based on the immediate and long-term needs of all communities and cultures.
  • Helps oversee and produce special projects including live events such as emergency response drives, town hall gatherings, candidate forums, parades, and concerts.
  • Must be dialed-in to breaking news and emergencies to respond to immediate needs of our communities.
  • Identifies and cultivates outreach opportunities in key counties to enhance and grow audience development efforts.
  • Aligns news, programming, marketing, and talent with cause-related events and campaigns.
  • Helps station leadership maintain awareness of issues of community concern.
  • Oversees schedule of talent and station participation in community events and charitable functions.
  • Connects station and community initiatives with synergy opportunities across the ABC Owned Television Stations (OTV) and ABC News.
  • Elevates DE&I initiatives within the station and across OTV.
  • Works closely with the local belong team to broaden internal and external multicultural presence.
  • Localizes Disney Corporate Social Responsibility and community-service initiatives.
  • Manages the department's annual operating budget and oversees the station's donation pool.
  • Leverages community and station initiatives to maximize sales and revenue opportunities.
  • Provides resources, expertise, and input to community news coverage on all platforms including social media.
  • Helps manage and traffic Public Service Announcements.
  • Periodically serves as station representative and spokesperson at community events.Basic Qualifications:
    • History in development, production, and distribution of multi-platform programming and content.
    • Ability to foster, develop, and expand relationships with local leaders, partners, and organizations.
    • Proven manager of important community initiatives and live events.
    • Strong presentation and public speaking skills.
    • Excels at motivating and inspiring team members.
    • Strong, proactive, adaptable leader, strategic thinker, and passionate supporter of all communities we serve.Preferred Education:
      • Bachelor's degree.The hiring range for this position in Glendale, CA is $157,392 to $211,860 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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