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Vice President, Community Engagement & Development - KABC - Glendale California
Company: The Walt Disney Company (France) Location: Glendale, California
Posted On: 11/09/2024
The VP - Community Engagement & Development is responsible for ideating and managing campaigns, initiatives, projects, content, and distribution that benefit and grow community connections and audiences across the Los Angeles market.The VP - Community Engagement & Development is a key leader at KABC-TV, representing and upholding the station's commitment to serving local communities and cultures, while also advancing the causes of diversity, equity, and inclusion.The leader will work closely with the General Manager / President of KABC-TV on the development of a clear vision for our local outreach efforts and business, and with key leaders and team members across multiple departments (e.g., News, Marketing, Programming, Sales, etc.) at KABC-TV and within OTV, ABC, and Disney to drive innovation and growth of our community engagement priorities and goals.Responsibilities: - Creates innovative, modern community outreach efforts across the market.
- Grows existing partnerships and creates new ones based on the immediate and long-term needs of all communities and cultures.
- Helps oversee and produce special projects including live events such as emergency response drives, town hall gatherings, candidate forums, parades, and concerts.
- Must be dialed-in to breaking news and emergencies to respond to immediate needs of our communities.
- Identifies and cultivates outreach opportunities in key counties to enhance and grow audience development efforts.
- Aligns news, programming, marketing, and talent with cause-related events and campaigns.
- Helps station leadership maintain awareness of issues of community concern.
- Oversees schedule of talent and station participation in community events and charitable functions.
- Connects station and community initiatives with synergy opportunities across the ABC Owned Television Stations (OTV) and ABC News.
- Elevates DE&I initiatives within the station and across OTV.
- Works closely with the local belong team to broaden internal and external multicultural presence.
- Localizes Disney Corporate Social Responsibility and community-service initiatives.
- Manages the department's annual operating budget and oversees the station's donation pool.
- Leverages community and station initiatives to maximize sales and revenue opportunities.
- Provides resources, expertise, and input to community news coverage on all platforms including social media.
- Helps manage and traffic Public Service Announcements.
- Periodically serves as station representative and spokesperson at community events.Basic Qualifications:
- History in development, production, and distribution of multi-platform programming and content.
- Ability to foster, develop, and expand relationships with local leaders, partners, and organizations.
- Proven manager of important community initiatives and live events.
- Strong presentation and public speaking skills.
- Excels at motivating and inspiring team members.
- Strong, proactive, adaptable leader, strategic thinker, and passionate supporter of all communities we serve.Preferred Education:
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