Sr. Industry Marketing Manager - National Government - Redlands California

Company: Esri
Location: Redlands, California
Posted On: 11/11/2024

Overview
As a senior level marketing professional on Esri's National Government Industry Solutions marketing team, you have a deep understanding of campaign strategy and marketing channels to effectively execute focused campaigns to a broad scope of audiences. Your campaigns will focus on cross-cutting initiatives for a variety of industries and audiences such as sciences, public safety, defense and intelligence, imagery and remote sensing, sustainable development, official statistics, and national mapping.
You are an innovative, self-motivated, and data driven marketer leveraging excellent project management skills to develop, manage, and execute strategic marketing campaigns. With strong collaboration and communication skills, you'll partner with key internal stakeholders to ensure the successful planning and delivery of strategic campaigns and community building activities ensuring team goals and key performance indicators are met.
Responsibilities

• Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery.
  
• Provide industry-appropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets.
  
• Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics.
  
• Effectively manage tactics and communications with cross-functional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals.
  
• Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics.
  
• Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans.
  
  Requirements
  
  
  
  • 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries.
    
  • Bachelor's degree in marketing, business or a related field.
    
  • Excellent verbal communication and writing skills for internal and external audiences.
    
  • Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities.
    
  • Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes.
    
  • Demonstrated ability to coordinate matrixed resources and drive measurable results.
    
  • Ability to travel domestically and internationally as needed.
    
  • Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
    
    Recommended Qualifications
    
    
    
    • Master's degree in marketing, business, or a related field.
      
    • Previous experience and proven success developing and executing marketing campaigns showcasing strategic, innovative, and data driven thinking.
      
    • Strong decision-making, problem resolution, and creative thinking skills.
      
    • Ability to translate technically complex concepts into simple and compelling messages that effectively communicate business value.
      
    • Knowledge of GIS applications in related industries.
      
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