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Paid Media Team Lead (Talent Pool) - San Diego California
Company: Seer Interactive
Location: San Diego, California
Posted On: 11/12/2024
Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth - bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it's easy to do the right thing throughout those communities. If you're ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday - keep reading.Seer is a remote first agency and with team members working across the country. If an office environment is more your style, this position can also sit in Philadelphia or San Diego. We can only consider candidates based in the US who are able to work continental US based hours.Application Limit: Maximum of 100 ApplicationsWe know that applying for new opportunities takes time, so to ensure we are able to give each candidate the thoughtful review they deserve we will be accepting applications until we reach 100 submissions.The Role: You're a natural-born consultant who loves solving problems at scale and making recommendations that are rooted in data-- Big Data. What's better than bringing together millions of data points from disparate data sets to identify empathy-fueled opportunities for your clients? You're interested in not just leveraging data for media strategy, but to apply those same insights to creative recommendations and strategy. Communicating them in a way that gets clients excited, on-board, and eager to work together. You take your client's success personally. Treating their bottom line with heart and protecting each dollar as if it were your own-- and your clients love you for it!You're the go-to for all things Paid Media and beyond. A visionary, change agent, and influencer; helping shape the future of our Paid Media division. You're the leader team's dream of-- sparking thought leadership and fire, while uniting the team around a shared vision they're excited to support.Role Highlights - Evangelize Seer's vision within Paid Media; working closely with Seer's Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam towards big data, automation, machine learning, and holistic Paid Media strategies.
- Drive full-funnel Paid Media strategy through an integrated approach, leveraging deep expertise across a variety of paid media channels (Google, FB/IG, LinkedIn, Programmatic, Pinterest, TikTok, Reddit and more!) while collaborating closely with other divisions like Creative and SEO to help grow your clients' bottom line.
- Lead by example, diffusing your knowledge and experience across a team of 4+ developing Paid Media SMEs. You set a high bar for excellence and under your leadership-- your team rises to meet it.
- As Creative continues to become more important for the success of Paid Media, you will drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Performance Creative offering.
- Build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth in your relationship while demonstrating your impact and value on their bottom line.
- From cross-selling to up-selling, you will play a key role in growing divisional revenue; driving success for current clients, future clients, and as a result, Seer too! You'll work closely with our business development team to identify, qualify and close projects.
- Create and maintain scalable processes that support our transformation towards big data and holistic strategy in Paid Media-- driving buy-in and excitement across our division.
- Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Seer as a thought leader in the industry.Essential Skills
- You've managed Paid Media campaigns across a wide range of industries, engines & management platforms and are no newbie to the world of automation.
- You have experience in "emerging channels" like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement.
- Paid Media may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients.
- Your passion for people and 'team' is unprecedented. You love shaping the development of more junior team members.
- You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you've got hands-on experience running campaigns.
- You know the world of Paid Media changes fast and it excites you!
- Your passion for Paid Media stretches beyond reading industry blogs, articles, and case studies.
- You're savvy with Excel, Google Suite, data viz tools, and you have an A+ in data literacy.
- You have an eye for great talent -- finding them, keeping them, and growing them.90 Day Goals
- By Day 30, you will have completed division training and begun to support clients and team members.
- By Day 60, you will have supported at least 2 impactful client initiatives and 2 direct reports.
- By Day 90, you will be up and running at full capacity, supporting a full book of business and team independently.This might not be the right role for you if
- Time-management, context-switching, and juggling multiple projects is quite challenging.
- You do not want continued-learning and innovation to be an expectation.
- Change management is difficult and you struggle with adapting to new tools and processes.Compensation & Benefits
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