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Sr. Dir., Digital Acquisition Strategy and Operations (DASO) for the Americas - Santa Clara California
Company: Servicenow
Location: Santa Clara, California
Posted On: 11/12/2024
Company DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.With more than 7,700+ customers, we serve approximately 85% of the Fortune 500, and we're proud to be one of FORTUNE 100 Best Companies to Work For and World's Most Admired Companies.Learn more on and about their experiences working at ServiceNow.Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.Job DescriptionWe are seeking a dynamic Sr. Director, Digital Acquisition Strategy and Ops (DASO), Americas who will lead the digital acquisition strategy and ad operations strategy. This role is based out of our global HQ, Santa Clara, CA, (3-4 days required weekly as a minimum in the office).We are looking for a person who is able to operate in a fast-paced environment, has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of experienced team members across varied business workflows. The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business.The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management. Needs to be a passionate marketer, thinker, and a doer.Key Responsibilities: - Ownership of Digital Demand Generation & Publisher Partnerships.
- Improve and accelerate the defined regional digital demand strategy across media channels to drive greater business impact.
- Partnering with key stakeholders of the business within marketing, sales, regional and country teams to drive optimum business results.
- Planning, executing, and optimizing across all digital media channels in the most cost-efficient manner.
- Budget Management.
- Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution.
- Partnering & building relationships with key publishers in market using a mix of regional and in-country specialized media outlets.
- Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc.
- Agency management where necessary.
- Close partnership with global teams to ensure best in class collaboration and cross learning.
- Close partnership with the web teams to have a unified digital experience.
- Align digital strategy with wider marketing strategy and goals.
- Own digital demand from varied programs across workflow/ industry /C-Suite /in-region /events registrations /ABM and more.
- Partner with finance for PR/PO and Invoicing reconciliation.
- Own process of obtaining/influencing all content & creative.
- Oversee building of timely trafficking sheets to launch campaigns on time.
- Work with Ad Ops for campaign optimizations and developing best practices.
- Continuously optimize cost effective execution model together with Ad Tech/ Ad Ops teams to drive positive outcomes.
- Understanding digital trends and deploying proactively.Reporting on Business Success & Outcomes:
- Monthly reports/ newsletters / QBRs.
- Provide scorecards to management team and own campaign maintenance report.
- Ability to translate media numbers into business impact.
- Leading the end-to-end performance outcomes against the $$s spent - Lead creation to pipeline for greater ROI.
- Drive Innovation and informed experiments.Team Management:
- Lead a group of passionate digital strategists and ad operation experts spread across the region.
- Ensure career growth trajectories for the team and helping them overcome daily challenges.
- Operating with empathy.Qualifications
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