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Senior Product Marketing Manager - Palo Alto California
Company: EarnIn
Location: Palo Alto, California
Posted On: 11/14/2024
About EarnIn:At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.Position Summary:We are looking for an experienced fintech Senior Product Marketing to join our growing team and have ownership over the commercial success of one of our company's biggest product bets. This role will be responsible for defining the user journeys, developing marketing strategies and seeing them through to execution, and prioritizing work across teams. The ideal candidate is a highly inquisitive, organized, technically inclined, forward-thinking individual with a proven record in creating and driving clear, relevant and interesting messaging and go-to-market programs with impactful results. We are seeking people who are driven by collaborative and creative thinking and who are passionate about developing simple and innovative products that customers love.The US base salary range for this full-time position is $162,000 - $198,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with expectation of working from our Palo Alto office at least 2 days per week.What You'll Do: - Develop product value proposition narratives and go-to-market strategies for a range of new financial tech products
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels.
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
- Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
- Act as a critical link to marketing, growth, PR, channel, and other functional teams for marketing launches and a consistent consumer and brand experience.What We're Looking For:
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