Digital Marketing Tracking Specialist - Fullerton California

Company: VirtualVocations
Location: Fullerton, California
Posted On: 11/19/2024

A company is looking for a Digital Marketing Tracking Specialist to join their tracking team.



Key Responsibilities

Set up and manage tracking systems using tools like Google Tag Manager and Google Analytics
Collaborate with the digital marketing team to establish tracking plans and measure campaign success
Create custom reports and dashboards to monitor marketing performance and identify optimization opportunities


Required Qualifications

Bachelor's degree in Marketing, Data Analytics, Information Systems, or a related field
2+ years of experience in digital marketing tracking or web analytics
Proven expertise with Google Tag Manager and Google Analytics
Strong understanding of UTM parameters and tag management
Experience with data visualization tools like Data Studio or Power BI More...

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