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Director, Disney DTC Pricing and Yield Management - Glendale California
Company: The Walt Disney Company (France)
Location: Glendale, California
Posted On: 11/19/2024
The Director, Disney DTC Pricing and Yield Management will support the Direct-to-Consumer Business Team and report to the VP, Disney DTC Pricing and Yield Management. This position will provide day-to-day analytical and business modeling support to drive our pricing and yield management strategy globally. Tactically, the Director will play a key role in strengthening the DTC (Disney+, Hulu, Disney Bundle) annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.Responsibilities: Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy. Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis. Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products. Provide strategic support to Operations in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling). Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.Drive consensus on optimal pricing for all subscription products: Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally. Strengthen the DTC organization's ability to use willingness to pay and value for money indicators to support pricing decisions. Champion an "always learning" pricing function and incessantly monitor consumer sentiment and spending behavior on Disney's DTC entertainment services. Highlight potential benefits or shortfalls of other monetization opportunities with an emphasis on impacts to specific customer segments.Qualifications: Minimum of 10 years of progressive work experience with specific expertise in dynamic pricing and yield management. Experience in entertainment, media, technology, marketing, or related disciplines. Exposure to people and organizations rooted in data, data engineering, and analytics. Able to master exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations. Excellent written and oral communication skills across all levels and audiences. Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels. Ability to expertly field both internal and external business requests and manage changing priorities. Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity. Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage. Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion. Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently. Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective. Highest degree of integrity supported by a flawless record of maintaining confidentiality. Undergraduate degree required, Graduate degree preferred.
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