Workday Marketplace Lead - Pleasanton California

Company: Workday, Inc.
Location: Pleasanton, California
Posted On: 11/20/2024

1. Provide the best possible experience on our site2. Collect statistics to optimize site functionalityAbout the TeamThe Global Field and Go To Market (GFM) team consists of Digital, Campaigns, Field, Partner, Services and Industry marketing globally at Workday, responsible for building fully integrated marketing plans to generate demand and accelerate pipeline in the markets we serve across the globe.About the RoleAs the Workday Marketplace Lead, you will be responsible for developing and implementing comprehensive marketing strategies to grow adoption of the Workday Marketplace. You will work closely with cross-functional teams to optimize the customer journey and increase conversion rates. You will build foundations and scale marketing programs with data-driven insights. You will evangelize those learnings through effective communications and storytelling that advocates for the needs of our customers.Key Responsibilities:

• Strategy Development: Co-create and implement a robust integrated marketing strategy that aligns with our business goals, focusing on brand awareness and customer engagement.
• Campaigns: With support from your Workmates across Marketing, drive a multi-channel campaign strategy that spans the full funnel of brand, to demand, to advocacy and lead generation.
• Event Marketing: Partner across teams to deliver memorable event experiences that grow awareness and adoption of Workday Marketplace.
• Content Marketing: Oversee the creation and distribution of valuable content tailored to Customers, Partners, and/or Workmates to serve their distinct needs.
• Collaboration: Champion marketplace business strategy, using strong communication skills to articulate how marketing efforts are aligned with marketplace strategy and the needs of our primary audiences: customers, partners, and Workmates.About YouBasic Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 10+ years of experience in digital marketing, preferably in the SaaS or tech industry.
  • Proven track record of developing successful digital marketing campaigns.
  • Strong understanding of SEO, SEM, email marketing, and content marketing.
  • Proficiency with marketing automation tools and analytics platforms (e.g., Adobe Analytics, ContentSquare, etc.).Other Qualifications:
    • Excellent communication and project management skills.
    • Creative thinker with a data-driven mindset.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $169,600 USD - $254,400 USDAdditional US Location(s) Base Pay Range: $147,500 USD - $254,400 USDOur Approach to Flexible WorkWith Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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