Lead Testing Analyst - San Francisco California

Location: San Francisco, California
Posted On: 11/21/2024

The Ads Marketing team is in search of a full time contract Lead Testing Analyst to address the below to provide support for a high visibility project for products within the B2B Ads Marketing Suite. The Lead analyst would be responsible for the following:



1) Conducting Stakeholder Interviews

2) Determining success metrics for each product test (ie revenue vs GA metrics)

3) Ensuring that product teams are set up to measure success metrics (such as proper GA events or unique URL params for revenue)

4) Coordinating Google Analytics Content Experiment with Brand Studio

5) Determining traffic splits & test durations depending on PMM input

6) Conducting analysis for success metrics in #1

7) Conducting statistical significance testing for #5 (ie p values for CR or revenue increase)

8) Providing revenue projections based on #5 & #6 so we can package up long term impact of RS roll outs

9) Packaging up success stories for all RS sites for Executive Review (SVP Level Review)

10) Clearly attributing revenue and traffic sources to design and/or other sources

11) Providing recommendations for next steps after 1st content experiments



Candidate should be comfortable working independently, proactively making recommendations, identifying opportunities for more depth within reports, and working with high-level stakeholders. Ability to dig into metrics, analytics, and testing scenarios along with working in a fast paced environment is required. Candidate needs to be able to be onsite in SF/MTV campuses as needed. Can work from home as needed as well. Would not have a desk assignment in either location but can find temporary spots at either location to sit. We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status. More...

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