Senior Manager of CRM - Santa Barbara California

Company: VirtualVocations
Location: Santa Barbara, California
Posted On: 11/21/2024

A company is looking for a Sr. Manager CRM to drive customer relationship management programs and growth initiatives.



Key Responsibilities

Develop and implement an integrated CRM strategy to enhance customer engagement
Analyze channel performance and optimize cross-channel investments for maximum ROI
Lead initiatives and set performance targets to achieve aggressive growth goals


Required Qualifications

5+ years of CRM experience in a fast-paced B2C environment
In-depth knowledge of CRM channels (push, email, SMS) and related technologies
Experience with web analytics and visualization tools, preferably Braze and Looker
Strong leadership skills with a proven track record in driving effective CRM programs
BA/BS in marketing, computer engineering, or business management; MBA is a plus More...

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