Senior Manager, Site Merchandising - Beverly Hills California

Company: Alo Moves
Location: Beverly Hills, California
Posted On: 11/21/2024

OVERVIEW
We are seeking a strategic and results-oriented Senior Manager of Site Merchandising to drive our day-to-day merchandising strategy and execution. This role will lead a high-performing team of data-driven site merchandisers to optimize our online merchandising, improve the customer journey, and maximize conversion rates. Working closely with cross-functional teams, the Senior Manager will be responsible for monitoring site metrics, identifying trends, and implementing data-backed improvements to boost product discoverability and overall site experience.
RESPONSIBILITIES

• Support Director of Site Merchandising to develop and execute data-backed merchandising strategies to drive growth and elevate the site experience.
  
• Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and revenue to identify opportunities for improvement and optimization.
  
• Analyze digital customer demand to provide data-driven insights and forecasts to buying and allocation teams.
  
• Work closely with teams across marketing, creative, design, merchandising, digital product and planning teams to ensure site merchandising efforts align with broader business goals.
  
• Oversee the execution of product launches, ensuring that product pages, categories, and landing pages are optimized based on analytical insights.
  
• Keep up with industry trends and customer behavior, using data to inform merchandising strategies and improve customer engagement.
  
• Utilize web analytics tools (e.g., Google Analytics, Tableau, Heap) to monitor site performance, create dashboards, and provide actionable insights.
  
• Mentor and guide a team of site merchandising professionals, fostering a culture of curiosity & data-driven decision-making.
  
• Lead the execution and analysis of A/B tests to improve site functionality, product placement, and customer experience.
  
  QUALIFICATIONS
  
  
  
  • 6+ years of experience in site merchandising, e-commerce, or digital marketing.
    
  • Bachelor's degree in Marketing, Business, E-commerce, or a related field.
    
  • Proficiency in web tools such as Shopify, Google Analytics, Tableau, or similar platforms.
    
  • Strong analytical skills with a proven track record of leveraging data to drive decision-making and performance improvements.
    
  • Experience with A/B testing, conversion rate optimization, and international.
    
  • Excellent communication and leadership skills, with the ability to influence cross-functional teams.
    
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
    
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