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1601-Marketing Dept. Heads 7848 Marketing Director $150,000 Annual - Los Angeles California
Company: Commerce Casino
Location: Los Angeles, California
Posted On: 11/21/2024
6131 Telegraph Rd, Commerce, CA 90040, USA Req #2647Friday, November 1, 2024Commerce Casino is the world's largest card casino offering more than 200 tables. Established in 1983, the casino values its staff of over 2,500 employees and is proud to be known as "Where the World Comes to Play." Commerce Casino offers a comprehensive benefits package to include medical, dental, vision, life, flexible spending accounts, 401(k), vacation time, and much more!Job Title: Director of MarketingReports To: Chief Operating OfficerDepartment: MarketingWage Category: ExemptDate: March 1, 2022The Marketing Director represents the company and is the lead point of management and guidance for database marketing, special events, and promotions while planning, developing, coordinating, and implementing marketing strategies and activities for the casino. Other responsibilities include producing excellent offers, marketing systems, promotions, advertising, media buying, branding, player development, and the Player's Club.PRIMARY JOB FUNCTIONS Responsible for directing the overall marketing operations and the integrity of daily operations and the marketing department. Interfaces with casino administrative and operational departments to foster cooperation toward achieving all marketing objectives. Works to utilize all available marketing resources, both locally and globally, to coordinate and implement strategic alliances with reputable business partners, creating greater brand awareness and financial benefit. Develops, implements and manages new programs and operational goals for promotional activities that will stimulate and gain new business while improving on existing activities. Responsible for understanding the competitive marketplace regarding marketing strategies, programs, campaigns and promotions. Uses knowledge about competitors' hosting plans to identify ways to increase efficiencies to improve product or service at the property. Prepares, monitors and adheres to the annual marketing plan and budget that will maintain and grow a strong local base of customers, along with cultivating and attracting outer market and new business aligned with the business objectives and drive long-term profitability. Develops and directs the execution of strategies and programs to achieve maximized revenue, acquisition, retention, and profitability goals. Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on driving short- and long-term strategies through identifying emerging trends. Ensures all advertising and marketing communications are coordinated, actively support marketing plan objectives, and are an effective expenditure of resources. Work closely with the Chief Operating Officer to maximize effectiveness of all marketing activities. Oversees contracts with various vendors including suppliers, advertising services, or public relations agencies. Contributes to the value proposition of the loyalty program to ensure the Player's Club is competitive and cost-efficient for the company. Enthusiastically supports, promotes and demonstrates outstanding internal and external guest service in accordance with company standards. Oversees the marketing promotions for the daily tournaments.The duties listed are not set forth for the purposes of limiting the assignment of work. They are not to be construed as a complete list of the many duties normally to be performed under a position title or those to be assigned and performed temporarily outside of an employee's normal line of work.QUALIFICATIONSEducation: Bachelor's degree from an accredited four-year college or universityWork Experience: Ten (10) plus years of progressive experience in the gaming industry |
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