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Senior Marketing Operations Manager - Mountain View California
Company: Athelas Inc. Location: Mountain View, California
Posted On: 11/21/2024
Healthcare providers go into medicine to care for people, but end up losing valuable time each day to admin work and other workplace challenges. Time that could otherwise be spent helping patients. And patients end up suffering as a result. At Commure + Athelas, we build solutions that simplify providers' lives and keep them connected to their patients so they can focus on doing what matters most: providing care.Our innovative suite of software and hardware - augmented by advanced LLM AI, RTLS, and healthcare workflow automations - boosts efficiency across every domain of healthcare, freeing up healthcare providers to spend more of their time caring for patients. Our growing suite of technologies include staff duress alerting, asset tracking, patient elopement, revenue cycle management, clinical documentation and intake, provider copilots, patient engagement and communication, home health, remote patient monitoring, and more.Today, we support over 250,000 clinicians across hundreds of care sites around the country. And we're only just getting started: Healthcare's watershed moment for AI-powered transformation is here - so join us in creating the technology to power healthcare!We are seeking a Senior Marketing Operations Manager to help run our marketing tech stack, optimize lead journeys, and enhance prospect interactions across the sales lifecycle. You will work closely with Marketing, Sales, and Operations across all of Commure + Athelas's business lines.In this role, we're looking for an individual with high technical and analytical acumen. They will be partnering closely with operations and sales teams, marketing colleagues, and engineering to develop the backbone and operating system of Marketing systems, insights, and processes, to help the business grow.What you will do - Tech stack ownership: Manage and optimize the marketing technology stack (Marketo, Salesforce, SproutSocial, Wordpress, Google), ensuring seamless automation, integration, and data integrity.
- Customer journey: Build a deep understanding of customer journeys, and make data-driven recommendations to the marketing team on segmentation, pain points, and timing.
- Lead distribution optimization: Build and maintain a robust lead scoring and routing engine to ensure prospects follow the ideal journey according to their needs.
- Campaign Management: Partner with operations teams to plan, execute, and measure campaigns. Create scalable processes to manage a growing amount of marketing activity.
- Reporting and effectiveness: Establish clear metrics and reporting frameworks to assess marketing ROI and guide future investment decisions. Support operations teams in adopting standardized marketing reporting frameworks.What you'll bring
- 5+ years of relevant experience in Marketing Operations, Central or Revenue Operations, or a similar field.
- High proficiency in Marketo and Salesforce.
- Advanced understanding of marketing attribution methodologies and ability to align reporting to decision-making.
- Experience building and implementing effective performance management systems.
- Bonus: Experience in working at fast-growing SaaS companies.
- Enthusiastic individuals who can identify themselves with our cultural norms.Why you'll love working at Commure + Athelas:
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