Senior Manager, CRM - San Jose California

Company: VirtualVocations
Location: San Jose, California
Posted On: 01/18/2025

A company is looking for a Senior Manager of Customer Relationship Management (CRM) to lead customer engagement and loyalty initiatives.



Key Responsibilities

Own and optimize the customer database platform, ensuring data integrity and alignment with business goals
Develop customer segmentation strategies and implement lifecycle management programs to enhance customer relationships
Collaborate with cross-functional teams to drive CRM initiatives and monitor campaign performance metrics


Required Qualifications

5 to 7 years of experience in CRM with expertise in marketing automation platforms
Bachelor's Degree in Marketing, Business Administration, Information Systems, or a related field
Strong analytical skills and experience with data-driven marketing strategies
Proficient in HTML/CSS, SQL, Adobe Analytics, Excel, PowerBI, and database management
Passionate about retail and knowledgeable about trends in the furniture industry More...

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