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Product Marketing Manager (Admin) - San Francisco California
Company: FocusKPI, Inc. Location: San Francisco, California
Posted On: 01/22/2025
FocusKPI is looking for a Senior Product Marketing Manager (Admin) to join one of our clients, a high-tech, SaaS company.The main function of this marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.Work Location: Remote - based on PST timezoneDuration: 8 months contractPay Range: $80/hr to $92/hrAdmin Experience: Develop a unified GTM strategy & plan for 3-7 upcoming feature launches across 8 PMs. Execute the GTM plan by developing key materials (web copy, community posts, enablement artifacts). Enable sales on upcoming launches. Implement findings about admin persona throughout their existing marketing properties and deliver additional recommendations for how the client can better improve our admin experience both in product and in marketing. Create an admin experience messaging guide and enable other internal teams on how to best communicate with admins.Responsibilities: - This is a product marketing manager role. This person is responsible for owning and running individual campaigns as part of existing product and GTM strategies across channels, partnering with product management, demand generation, creative, sales, sales enablement, and other marketing support teams.
- Build and maintain relationships with core PM counterparts, create GTM launch plans for product releases and execute, analyze performance and make strategic recommendations based on data for how to proceed.
- Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs).
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
- Provides information by collecting, analyzing, and summarizing data and trends.
- Accomplishes marketing and organization mission by completing related results as needed.Main Duties:
- In this role, you'll be fully embedded in their product marketing team of seven ICs and one manager. They have a weekly team meeting and monthly departmental meeting as well as weekly meetings with core stakeholders across product, demand generation, and sales enablement. You'll have a weekly or biweekly 1:1 with your manager in the late afternoon. Additionally, you'll meet regularly with other PMMs on the team as needed.
- The team has a rich culture of peer review and collaboration - you will give and receive feedback from your peers regularly, usually via async comments on your work products.
- You can work remotely from your home; however, you must be located in PST to accommodate the global stakeholders.
- This role is predominantly working with internal stakeholders; however, there will be opportunities to interact with customers as well.Qualifications:
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