Search Engine Marketing Lead - Burbank California

Company: VirtualVocations
Location: Burbank, California
Posted On: 01/22/2025

A company is looking for a Search Engine Marketing (SEM) Lead to join their Performance Marketing team.



Key Responsibilities

Build, manage, and optimize SEM campaigns across Google Ads, Microsoft Ads, and Meta Ads platforms
Conduct keyword research and competitor analysis to enhance campaign performance
Collaborate with cross-functional teams to align SEM strategies with company goals



Required Qualifications

Expertise in search engine marketing (SEM) and pay-per-click (PPC) marketing
Proven success managing monthly budgets exceeding $1M
Proficiency in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics
Experience with A/B testing and multivariate testing methodologies
Strong analytical skills to measure and optimize campaign performance More...

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