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Affiliate Marketing Associate - San Francisco California
Company: Minted Location: San Francisco, California
Posted On: 01/23/2025
The Role:Minted is seeking a dynamic marketer to accelerate new customer acquisition via Affiliate Marketing. This is a unique opportunity for a quantitative marketer to further grow Minted's existing affiliate program and introduce new ideas that take Minted to the next level. This role is ideal for someone who is interested in building a career in marketing.You Will: - Drive recruitment, activation and management of affiliate publishers to hit aggressive traffic, revenue growth and new customer acquisition goals across key categories (Holiday, Wedding, Baby & Kids, and Art)
- Manage end-to-end relationships with Affiliates - from acquisition to support
- Measure and manage affiliate recruitment, activation, and ongoing engagement metrics
- Ensure excellent execution of Affiliate campaigns and programs, including project timelines, spend, ROI, promotions, and messaging strategies
- Analyze performance, and develop and drive appropriate action plans based on conclusions
- Partner with analytics to improve reporting capabilities/marketing dashboards and develop understanding of related metrics (e.g. LTV, new/repeat mix, etc.)
- Work with creative team to develop marketing copy and other creative needed to support campaigns
- Gather insights on performance and create feedback loop to creative partners
- Build effective working relationships with agencies and vendors and provide direction in executing campaigns
- Clearly communicate results to executives and other marketing team members - this means succinctly articulating the drivers of over/underperformance
- Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your initiatives deliver to the business
- Work cross-functionally with category general managers, product, engineering, creative, analytics to unlock new growth opportunitiesYou Are:
- An owner and a driver with outstanding follow-up, follow-through, and time management skills
- Highly analytical and skilled at data analysis; you enjoy digging deeply into data and building Excel models
- An excellent communicator - you can pull out salient data points to tell a compelling story
- Perfectionist who is extremely detail-oriented and has a passion for being well-organized
- Fast learner and natural collaborator with excellent listening skills
- At the forefront of marketing trends and emerging media opportunities
- You are eager to find new ways to grow the business, and have your finger on the pulse of the marketing and ecommerce industryYou Have:
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