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Head of Integrated Marketing Campaigns - San Francisco California
Company: Intercom
Location: San Francisco, California
Posted On: 01/24/2025
What's the opportunity?
Intercom is seeking a strategic and analytical Head of Integrated Campaigns to spearhead our global marketing initiatives. This strategic role is crucial for driving Intercom's growth and expanding our market presence. As a key player in our marketing team, you will craft and execute a comprehensive demand-focused integrated campaign strategy that aligns with our business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals.
What will I be doing?
- Strategic Campaign Leadership and Pipeline Accountability:
- Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel.
- Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics.
- Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.
- Cross-Functional Team Collaboration:
- Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns.
- Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.
- Event Attendance and Demand-Generation Campaigns:
- Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets.
- Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals.
- Data-Driven Optimization:
- Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
- Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.
- Innovative Content and Messaging:
- Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts.
- Ensure consistent messaging across all channels, aligning with the company's brand voice and marketing objectives.
- Market Trends and Insights:
- Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.
- Budget Management:
- Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.
What skills do I need?
- Extensive Experience in Integrated Marketing Campaigns: 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth.
- Sales Alignment and Pipeline Accountability: Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations.
- ABM and Outbound Expertise: Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies. Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact.
- Strategic Thinking and Leadership: Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.
- Analytical and Data-Driven: Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements.
- Collaboration and Influence: Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.
- Creative and Innovative Mindset: Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns.
- Deep Content Strategy Understanding: In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.
Benefits
We are a well-treated bunch with awesome benefits! If there's something important to you that's not on this list, talk to us! :)
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