Strategic Media Planner - North Hollywood California

Company: VirtualVocations
Location: North Hollywood, California
Posted On: 01/25/2025

A company is looking for a Media Planner/Buyer to execute and optimize media strategies across various channels.



Key Responsibilities

Collaborate with internal teams to develop and execute media buying strategies aligned with client marketing objectives
Interpret and apply measurement strategies to evaluate media performance and provide actionable insights
Negotiate competitive media rates and build strong relationships with media vendors to maximize ROI


Qualifications

Bachelor's degree in advertising, marketing, communications, or a related field (or equivalent experience)
3-5 years of hands-on media buying experience with expertise in media fundamentals
Proficiency with media tools and platforms, including Advantage, Nielsen, Comscore, and Strata
Proven ability to negotiate competitive rates and secure added value while fostering strong vendor relationships
Demonstrated ability to interpret campaign performance metrics and connect results to client business goals More...

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