Marketing Operations Specialist - Salinas California

Company: VirtualVocations
Location: Salinas, California
Posted On: 01/25/2025

A company is looking for a Demand Generation & Marketing Operations Specialist.



Key Responsibilities

Lead global email communications and design automated email workflows for targeted campaigns
Oversee marketing automation and CRM management, enhancing customer engagement through data segmentation and personalization
Manage and optimize marketing tools and analytics to track KPIs and improve campaign performance



Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field
3+ years of experience in marketing automation, preferably with Marketo
Strong knowledge of database management and email marketing platforms
Hands-on experience with Salesforce.com
Solid project management skills, capable of managing multiple tasks efficiently More...

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