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Segment Marketing Manager - Santa Clara California
Company: Marvell Semiconductor, Inc. Location: Santa Clara, California
Posted On: 01/26/2025
About Marvell Marvell's semiconductor solutions are the essential building blocks of the data infrastructure that connects our world. Across enterprise, cloud and AI, automotive, and carrier architectures, our innovative technology is enabling new possibilities.At Marvell, you can affect the arc of individual lives, lift the trajectory of entire industries, and fuel the transformative potential of tomorrow. For those looking to make their mark on purposeful and enduring innovation, above and beyond fleeting trends, Marvell is a place to thrive, learn, and lead.Your Team, Your ImpactMarvell Global Marketing organization's mission is to deliver impactful outcomes and services that elevate our brand, captivate our target audiences, and exceed stakeholder expectations. The organization comprises of corporate, digital, event, social, analyst relations, marketing research and portfolio marketing functions. We collaborate closely with Marvell business units, investor relations, finance, HR and executive staff organizations to ensure Marvell's messaging and positioning resonate effectively with our diverse audiences.What You Can Expect - Conduct comprehensive analysis of end markets to determine Total Available Market (TAM), Serviceable Available Market (SAM), and Share of Market (SOM).
- Gather and analyze data from various sources, including industry reports, market research, and internal sales data.
- Develop market forecasts and models to predict future market trends and opportunities.
- Monitor and analyze competitor activities and market positioning to identify potential threats and opportunities.
- Prepare detailed reports and presentations for senior management, summarizing market insights and strategic recommendations.
- Collaborate closely with product management, sales, and engineering teams to align market analysis with business strategies.
- Conduct customer surveys and interviews to gather insights on market needs and preferences.
- Assist in the development of marketing strategies and business plans based on market analysis.
- Develop and implement product positioning strategies to differentiate semiconductor products in the market.
- Create and execute go-to-market plans for new product launches, including pricing, promotion, and distribution strategies.
- Manage the product lifecycle from concept to end-of-life, ensuring alignment with market demands and business objectives.
- Provide sales teams with the necessary tools, training, and information to effectively sell semiconductor products.
- Plan and execute marketing campaigns to drive product awareness and demand.What We're Looking For
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