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Growth Marketing Manager - San Francisco California

Company: armada.ai
Location: San Francisco, California
Posted On: 01/27/2025

Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We're looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.About the RoleArmada is seeking a Growth Marketing Manager to join our Growth organization, which drives top-of-funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You'll play a key role in crafting impactful marketing initiatives that attract, engage, and convert prospects while amplifying the strengths of Armada's cutting-edge products and showcasing their business value.Responsibilities

Content Creation for Growth:Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more-with an emphasis on transparency and "going direct". Maintain a consistent brand voice and messaging to engage target audiences effectively. Collaborate with the Growth team to optimize content for lead generation and engagement metrics.

Social Media Management:Create and execute social media strategies that drive engagement and awareness. Manage content calendars, write posts, and engage with followers to grow Armada's online presence. Monitor platform analytics to measure performance and continuously improve social campaigns.

Executive Communications:Partner with the Growth team to prepare executives for speaking engagements, media appearances, and podcasts. Craft compelling narratives and talking points that align with Armada's growth objectives.

Event Planning and Execution:Organize and execute webinars, trade shows, and conferences that attract and engage potential customers. Manage event logistics, including vendor coordination and attendee experience. Analyze event performance and report on ROI to refine future growth initiatives. Collaborate across the Growth organization on campaigns that drive awareness, pipeline, and customer engagement. Contribute to demand generation efforts, including campaign ideation, execution, and analysis. Adapt quickly to shifting priorities and provide support wherever needed to advance growth goals.Qualifications

5+ years of experience in marketing, with a focus on growth and engagement.

Strong writing and storytelling skills to craft compelling content across multiple channels.

Proven track record of executing successful campaigns that drive awareness and lead generation.

Proficiency in social media platforms, marketing tools, and content management systems (CMS).

Analytical mindset with experience measuring and optimizing campaign performance.

Highly organized, adaptable, and collaborative, with a problem-solving approach.Preferred

Previously worked for a product-led company where marketing amplifies the strengths of cutting-edge products without embellishing or exaggerating their capabilities.

Experience showcasing world-class products by highlighting their functionality, business value, and real-world applications.

Familiarity with growth marketing strategies, tools, and tactics (e.g., A/B testing, lead nurturing).

Experience in a high-growth environment or startup.You're a Great Fit if You're

A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge.
A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude.
Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company.
A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda.
Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you.Equal Opportunity StatementAt Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.For select roles, due to the nature of our clientele and the technologies involved, there may be specific nationality or citizenship indicated in the required qualifications section. These roles may involve access to sensitive information that is subject to export control regulations or other legal restrictions. In such cases, employment offers will be contingent upon your ability to comply with these requirements.For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. is listed below, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).For India-based candidates: We offer a competitive base salary along with equity options, providing an opportunity to share in the success and growth of Armada.The pay range for this role is:112,000-140,000 USD per year (United States)
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