Digital Advertising Manager - San Diego California

Company: VirtualVocations
Location: San Diego, California
Posted On: 01/28/2025

A company is looking for a Digital Advertising Manager to lead its digital advertising strategy and drive audience engagement in the B2B food and beverage manufacturing sector.



Key Responsibilities

Develop and execute SEM strategies across platforms like Google Ads and Bing Ads
Manage paid social media ad campaigns on platforms including LinkedIn, Facebook, and YouTube
Monitor and report on campaign performance using analytics tools, providing actionable insights


Required Qualifications

Minimum of 3 years in managing SEM and paid social media campaigns, preferably in a B2B or SaaS environment
Strong understanding of Google Analytics and other analytics/advertising platforms
Expertise in bid management, keyword research, ad targeting, and campaign optimization
Experience with A/B testing and conversion rate optimization (CRO)
Experience with marketing automation tools is a plus More...

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