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Lifecycle Marketing Specialist - Sacramento California

Company: VirtualVocations
Location: Sacramento, California
Posted On: 01/29/2025

A company is looking for a Lifecycle Marketing Specialist to enhance customer engagement and retention through effective communication strategies.



Key Responsibilities

Develop and execute communication strategies for customer lifecycle stages from onboarding to retention
Create and deploy customer communications via email and in-app messaging to keep users informed and engaged
Analyze data to tailor communications and monitor the effectiveness of lifecycle tactics


Required Qualifications

Bachelor's degree in Communications, Marketing, Education, or a related field preferred
2+ years of experience in customer marketing or professional communications
Experience in K-6 education or edtech is a plus
Familiarity with marketing automation and in-app communication platforms
Ability to manage multiple projects and prioritize work effectively More...

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