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Senior Customer Lifecycle Marketing Manager - Pasadena California

Company: VirtualVocations
Location: Pasadena, California
Posted On: 01/29/2025

A company is looking for a Senior Customer Lifecycle Marketing Manager - International.



Key Responsibilities

Run a customer lifecycle program with operational excellence, designing and implementing campaigns for international regions
Optimize lifecycle journeys through experimentation and data, ensuring cultural relevance in content and messaging
Measure campaign effectiveness and develop a lifecycle campaign roadmap based on regional insights and company objectives


Required Qualifications

5+ years of experience in lifecycle marketing or customer marketing in a global B2B SaaS environment
Strong understanding of market segmentation, customer journey mapping, and campaign automation
History of successfully launching end-to-end lifecycle programs
Outstanding project management and organizational skills
Experience managing localization and translation processes for marketing content More...

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