Retention Marketing Strategist - San Diego California

Company: VirtualVocations
Location: San Diego, California
Posted On: 01/29/2025

A company is looking for a Retention Marketing Strategist to manage and optimize digital marketing campaigns.
Key Responsibilities

Develop, execute, and analyze retention marketing campaigns, including member segmentation and behavior-based messaging
Lead the strategy and execution of marketing initiatives to enhance player retention and personalization
Monitor campaign performance and develop testing strategies for business optimization

Required Qualifications

BA/BS in Marketing or equivalent experience
2 years of experience in iGaming, iLottery, or Casino industries
5 years of experience in Retention or Loyalty Marketing or CRM roles
At least 3 years of experience designing and analyzing email marketing campaigns
Good working knowledge of HTML and experience with ESPs like Bloomreach or Salesforce preferred More...

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