Marketing Strategy Director - San Jose California

Company: VirtualVocations
Location: San Jose, California
Posted On: 01/29/2025

A company is looking for a Director, Loyalty & Experiences Marketing Strategy.



Key Responsibilities

Develop a holistic marketing strategy for the Dynasty Rewards program, integrating various loyalty and retention offerings
Collaborate with cross-functional teams to create marketing campaigns and enhance user experience
Coordinate go-to-market plans for new program launches and partnerships


Required Qualifications

10+ years of experience in marketing or product marketing, preferably in loyalty or customer rewards programs
Strong project management skills with an organized approach
Data-driven mindset with a solid understanding of marketing metrics
Extensive knowledge of CRM, Social, Growth, and Influencer channels
Understanding of customer segmentation in iGaming and Sports More...

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