Quantitative Marketing Analyst - Pasadena California

Company: VirtualVocations
Location: Pasadena, California
Posted On: 01/29/2025

A company is looking for a Quantitative Marketing Analyst who will focus on lifecycle marketing analytics and data-driven decision-making.



Key Responsibilities

Drive revenue growth in lifecycle marketing channels through segmentation, messaging, and list targeting strategies
Present marketing channel performance and ad-hoc analysis to various audience levels
Build and maintain data pipelines while collaborating with the marketing operations team to execute campaigns


Required Qualifications

Bachelor's or Master's degree with a quantitative background (e.g., Statistics, Math, Analytics, Economics, Operations Research)
2+ years of experience in analytics
Experience with designing and implementing A/B tests, with a good understanding of hypothesis testing and statistical significance
Proficiency in SQL, R or Python for data analysis; Advanced Excel; Tableau is a plus
Prior experience in lending (banking/fintech) or marketing agency is a plus More...

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