Product Marketing Lead - Salinas California

Company: VirtualVocations
Location: Salinas, California
Posted On: 01/30/2025

A company is looking for a Product Marketing Lead for vaults and curated strategies.



Key Responsibilities

Own the go-to-market strategy for vault products from launch through growth
Collaborate with various teams to plan and execute distinctive marketing campaigns
Conduct marketing experiments to drive TVL growth, new users, and retention



Required Qualifications

5-7 years of experience in growth marketing, product marketing, or community
Experience working in crypto at a protocol, exchange, or DAO
Strong understanding of DeFi and crypto culture
Proven track record of successful marketing campaigns and data-driven decision-making
High-agency mindset with a focus on executing impactful marketing strategies More...

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