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Marketing Lead - San Francisco California
Company: Agora
Location: San Francisco, California
Posted On: 01/30/2025
About AgoraAgora is an end-to-end governance platform for the largest onchain protocols in crypto. Secure, scalable, smart contracts with customizable modules that power the decisions from critical protocol upgrades to capital allocation decisions in the millions.Agora is working towards a new paradigm for group collaboration by creating the tools for communities to work together onchain. This is not yet another productivity SaaS. We believe that to enable the next era of collaboration, we need software that can bend current and create new incentives. No amount of removing friction will change how we work together if our reward functions are misaligned. Our goal is to build deep collaboration tools for people who couldn't care less about crypto so that one day (soon), your friends back home are using Agora without ever knowing we're on Ethereum.We've from top investors such as Haun Ventures, Coinbase Ventures, SCV, Credibly Neutral, Sina Habibian, prominent players in the industry such as Fireeyes, Ken of Uniswap, Tim Beiko of the Ethereum Foundation, and angel investors including Dan Romero, Balaji Srinivasan, Will Price, and Packy McCormick of Not Boring.ResponsibilitiesYou are responsible for top of the funnel. Build Agora's brand and distribution; you are responsible for making the go-to-market funnel flow and scale. - End-to-end ownership: You'll be a master of the go-to-market engine, ensuring you educate the market, engage the community, and build a brand that people are aware of. With your focus on growth and marketing, leads will be raining from the sky.
- Build the machine: You'll proactively find, test, and build scalable channels for acquiring customers. This is a multi-disciplinary role that ranges from content to partnerships to B2B demand generation. Growth is in your hands; the ball's in your court!
- Go deep on the tech: You'll become a product expert across our entire platform and understand our competitive landscape. You'll go deep so that you can guide customers through a journey of understanding their pain points, options, trade-offs, and why Agora might - or might not - be the best platform for them.
- Work across Agora: We're a small team and lean on each other to be successful. In addition to working closely with Audrey, Brennan, and Yitong, you'll work closely with engineering, product, marketing, technical support, operations, and others to make Agora successful.What we are looking for
- You have a track record of building growth & marketing engines that scale. Over time, you build repeatable, methodical processes to ensure success in any scenario. You will start with the playbook we've developed and adapt it to fit your style.
- While you enjoy complex and strategic problems, you also like rolling up your sleeves and debugging minor issues, getting your hands dirty. Enjoy getting into the weeds of writing copy and campaigns yourself, while also able to zoom out to see how it fits into a scalable top-of-the-funnel strategy.
- You take initiative where needed and do not let yourself be blocked. You're curious, low-ego, and always looking to improve. You experiment with strategies, tactics, and tools in order to identify what works, and you adjust to find repeatable success. You're open to feedback and collaboration to get to the best outcomes.
- Hungry and excited to join a high-growth, fast-paced startup. You hold yourself accountable in a highly ambiguous, remote environment without much structure. You're autonomous.
- You're organized, have great attention to detail, and can manage multiple projects at a time while also keeping several stakeholders up-to-date with good written and verbal communication.
- Love governance like us :)
- Bonus if you're technical or able to design! (this can mean any STEM background or self-taught)What we offer
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