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Brand Manager, Logitech for Business - San Jose California
Company: Disability Solutions Location: San Jose, California
Posted On: 01/30/2025
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. The Team and Role: Logitech for Business delivers innovative products and solutions to meet the ever-evolving needs of businesses worldwide. As a division focused on advanced technology solutions for clients of all sizes, we seek to empower organizations with tools that enhance productivity and connectivity. The Brand Manager, Logitech for Business will help lead the long-term vision, differentiation, continuous evolution, and compliance of Logitech for Business under the umbrella and guidelines of the corporate Logitech brand team. Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will: - Spearhead the successful global implementation of the Logitech global brand strategy and its manifestation in Logitech for Business, including its strategy & story, vision & purpose, brand pillars, and key messaging themes, while ensuring our go-to-market strategy resonates with our target audience.
- Ability to visually articulate the Logitech brand story in a unique and engaging way for customers. Working closely with designers to bring the brand to life through events and campaigns that provide visual continuity throughout the Logitech for Business customer and partner experience.
- In partnership with the Logitech Corporate Brand and Creative team, help guide the development of a cohesive brand strategy across all business products, services, and touchpoints, ensuring brand consistency and market differentiation.
- Perform market research and create ownable key differentiators for Logitech for Business
- Oversee the translation of business strategy into actionable plans across Logitech for Business initiatives, ensuring alignment with the global brand strategy, corporate sustainability, and social impact goals.
- Work with cross-functional teams and collaborate with key internal and external stakeholders to ensure strategic brand alignment and excellence in execution.
- Work to streamline the regional implementation of programs to ensure alignment with Logitech for Business goals, brand voice, and visual representation globally.
- Monitor and analyze Logitech for Business performance metrics, adjusting strategy and tactics to respond to market changes and to drive continuous improvement.
- Mentor and develop the Logitech for Business team of marketing professionals, fostering a culture of creativity, accountability, and professional growth.
- Enforce the integrity of the Logitech global brand guidelines across the Logitech for Business Marketing teams. Key Qualifications: For consideration, you must bring the following minimum skills and experiences to our team:
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