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Senior ML Engineer - Search Relevance & Ads Optimization - San Jose California
Company: Hireio, Inc. Location: San Jose, California
Posted On: 01/30/2025
Company OverviewWe are a global tech leader focused on pushing the boundaries of search engine monetization across various platforms. Our team is dedicated to leveraging state-of-the-art machine learning technologies to optimize advertising solutions and drive innovation in search monetization. With a mission to expand our footprint in the digital advertising space, we are looking for a highly skilled Senior Machine Learning Engineer to join our team and contribute to the growth of our U.S. Search Ads business.Job DescriptionAs a Senior Machine Learning Engineer on our Search Ads team, you will play a critical role in the development and scaling of a large-scale ad platform. You will be responsible for creating, optimizing, and implementing machine learning models to enhance ad personalization, ranking, and relevance. This role offers a unique opportunity to make a direct impact on the growth and success of our search monetization initiatives.Key Responsibilities - Participate in the design and development of a large-scale search ads system.
- Optimize relevance models and strategies using techniques like semantic matching, active learning, and multi-modal models.
- Develop and iterate on ad algorithms to improve ad targeting, personalization, and user engagement.
- Enhance NLP capabilities for better query understanding, including query classification, seq2seq models, NER (Named Entity Recognition), and knowledge graph optimization.
- Work on CTR (Click-Through Rate) and CVR (Conversion Rate) model accuracy, focusing on data analysis, modeling, and feature engineering.
- Conduct research and development on ad pacing algorithms and traffic control to optimize ad performance.
- Collaborate with product managers and cross-functional teams to define product strategies and features.Qualifications & Skills
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