Principal Marketing Manager - Fresno California

Company: VirtualVocations
Location: Fresno, California
Posted On: 02/02/2025

A company is looking for a Principal Marketing Manager, NA Distribution.



Key Responsibilities

Manage strategic marketing relationships with key distributors to drive partner growth through co-marketing initiatives
Oversee Marketing Development Funds (MDF) and execute multi-channel campaigns while tracking performance for continuous improvement
Educate internal teams on the distribution model and act as a liaison between the company and distributors to ensure effective communication



Required Qualifications

10+ years of partner marketing experience, preferably within distribution
Proven ability to manage complex ecosystems, including distribution and reseller models
Expertise in co-marketing, demand generation, and partner enablement
Bachelor's degree in Marketing, Business, or related field (MBA preferred)
Familiarity with CRM, PRM, and marketing automation tools (e.g., Salesforce, E2O) More...

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