Marketing Technology Analyst - Sacramento California

Company: VirtualVocations
Location: Sacramento, California
Posted On: 02/02/2025

A company is looking for a Marketing Technology Analyst to support marketing technology implementation projects and digital marketing optimization initiatives.



Key Responsibilities:

Lead discovery efforts to gather business needs and solution requirements for digital marketing campaigns
Oversee QA and testing for Marketing Technology platform configurations and campaign builds
Serve as the day-to-day Marketing Technology point of contact for internal and client teams


Required Qualifications:

Bachelor's degree in Marketing/Advertising, a related business or technology field, or equivalent work experience
3-5 years of experience in a Marketing-related role with campaign management solutions
Agency experience preferred, with 2+ years in a client-facing role
Solid understanding of campaign execution processes and audience segmentation methods
Familiarity with cross-channel campaign management platforms and marketing cloud solutions preferred More...

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