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Product Manager, Onboarding & Activation - Santa Monica California
Company: Glo, Inc.
Location: Santa Monica, California
Posted On: 02/02/2025
Product Manager, Onboarding & ActivationFull Time - Santa Monica, CALocation: Remote (United States)Department: ProductSummary:As the Product Manager, Onboarding & Activation, you will own the critical first stages of the user journey, focusing on driving engagement and conversion through targeted subscription models, seamless onboarding experiences, and data-driven optimizations. You will work closely with our growth marketing, engineering, and design teams to identify opportunities, implement product-led growth strategies, and ensure every new user is set up for long-term success.Responsibilities: Subscription Model Innovation: - Experiment with various subscription models and paywall tactics to enhance user conversion for our core and premium experiences.
- Collaborate with marketing to test pricing strategies, freemium models, and add-on services.
- Onboarding Experience:
- Design and implement personalized onboarding flows that cater to users of all experience levels, from beginners to advanced practitioners.
- Work with design and content teams to create welcoming, engaging first experiences for new users to increase activation as part of the broader user journey.
- Implement Growth Strategies:
- Develop and execute product-led growth initiatives and features aimed at increasing subscription rates and upsell opportunities.
- Partner with marketing to align campaigns with promotions and in-product experiences.
- Member Statuses and Payment Systems:
- Collaborate with engineering to address and improve backend systems related to payment processing.
- Work to streamline logic for trials, renewals, and declined payments to reduce friction and enhance the user experience.
- Identify and address gaps in existing processes to ensure seamless payment workflows and accurate subscription tracking.
- Data-Driven Optimization:
- Conduct research to uncover pain points and barriers to conversion to inform strategy.
- Utilize analytics to identify opportunities for growth within the product.
- Conduct A/B tests to optimize conversion paths, onboarding flows, and activation strategies.
- Cross-Functional Collaboration:
- Serve as the bridge between marketing, engineering, design, and analytics teams to ensure seamless execution of initiatives.
- Advocate for user needs and ensure alignment with Glo's business objectives.
- Partner with product counterparts across other areas of the business to develop and execute on a cohesive strategy.Qualifications:
- 4+ years of product management experience, preferably in subscription-based businesses and wellness/fitness tech.
- Experience in a startup or scale-up, ready to roll up your sleeves, quickly pivot based on data, and wear multiple hats as needed.
- Proven track record of implementing growth strategies that drive user acquisition and activation. Prior experience with onboarding and top of funnel experiences preferred.
- Strong analytical skills with experience in A/B testing, data analysis, and KPI tracking.
- Technical product management experience, with the ability to collaborate effectively with engineers, understand technical constraints, and ensure seamless execution of product requirements.
- Exceptional communication and collaboration skills; experience working with cross-functional teams.
- Passion for health and wellness, with a deep understanding of the challenges and opportunities in the space.Cultural Values:
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