Retention & Lifecycle Manager - Fresno California

Company: VirtualVocations
Location: Fresno, California
Posted On: 02/02/2025

A company is looking for a Retention & Lifecycle Manager to join their marketing team.



Key Responsibilities

Own all elements of Customer Lifecycle & CRM marketing, including tools, touchpoints, and KPIs
Analyze customer cohort data to identify trends and develop strategies for lead generation and retention
Create and optimize automated lifecycle journeys and campaigns across various CRM channels



Required Qualifications

5+ years of experience in customer lifecycle marketing, preferably in a direct-to-consumer or subscription business
Strong analytical skills with a growth mindset
Experience in building end-to-end email campaigns and understanding mobile marketing best practices
Proven experience in conducting A/B tests and translating results into actionable insights
Passion for cats and familiarity with cat culture More...

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