Digital Engagement Director - Pasadena California

Company: VirtualVocations
Location: Pasadena, California
Posted On: 02/03/2025

A company is looking for a Director of Digital Engagement & Operations.



Key Responsibilities

Develop and oversee email marketing strategies for engagement and conversion
Manage and optimize the marketing technology stack and ABM platform
Lead social media strategy and campaign reporting, delivering actionable insights


Required Qualifications

Bachelor's degree in B2B marketing, business, or related field; MBA preferred
10+ years in B2B digital marketing with a focus on ABM and email marketing
Proven expertise in managing marketing tech stacks, specifically Demandbase, Marketo, and Salesforce
Deep understanding of social media practices and audience engagement
Strong adaptability and collaboration skills with a focus on data-driven decision-making More...

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