Gaming CRM Manager - Sacramento California

Company: VirtualVocations
Location: Sacramento, California
Posted On: 02/04/2025

A company is looking for a CRM Manager, Sportsbook Lifecycle.



Key Responsibilities

Lead a high-performing operational marketing team to enhance customer lifetime value
Drive the creation and management of Lifecycle CRM strategy for Sportsbook customers
Collaborate with various teams to improve channel efficiency and implement CRM automation


Required Qualifications

At least 5 years of relevant CRM or retention-based marketing experience
At least 1 year of experience as a People Manager
Experience managing marketing investments and running A/B tests
Experience with CRM platforms like Braze, Salesforce, or Marketo preferred
Basic knowledge of HTML, SQL, and/or Tableau is a plus More...

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