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Marketing Manager - Fresno California

Company: VirtualVocations
Location: Fresno, California
Posted On: 02/05/2025

A company is looking for a Marketing Manager to strategize and execute marketing campaigns for a new first-person shooter game.



Key Responsibilities

Plan and execute global marketing strategies to enhance awareness, acquisition, engagement, and retention for the game
Manage CRM and customer segmentation tools to retain and retarget the player base
Analyze performance metrics to optimize marketing efforts and manage the development of brand marketing assets


Required Qualifications

Minimum of 6+ years of product marketing experience in the video game industry
Experience with gaming live-operations and games as a service (GaaS)
A passion for gaming, both as a marketer and a player
Ability to work in a fast-paced, cross-functional organization
Strong skills in data analysis and real-time optimization More...

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