Senior Lifecycle Marketing Manager - Pasadena California

Company: VirtualVocations
Location: Pasadena, California
Posted On: 02/06/2025

A company is looking for a Senior Manager, Lifecycle Marketing.



Key Responsibilities

Develop and optimize lifecycle marketing strategies to enhance customer engagement and retention
Oversee end-to-end email marketing execution and collaborate with cross-functional teams
Analyze campaign performance and customer data to provide insights for strategic improvements


Required Qualifications

4 years of experience in marketing with a focus on lifecycle marketing
Experience with marketing automation platforms and CRM systems, preferably Braze
Demonstrated success in loyalty strategies and sales growth
Familiarity with the health tech industry and lifecycle marketing best practices
Data-driven mindset with strong analytical skills More...

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