Lifecycle Marketing Lead - Santa Clara California

Company: VirtualVocations
Location: Santa Clara, California
Posted On: 02/06/2025

A company is looking for an Expansion Lifecycle Marketing Lead to drive customer growth through marketing strategies.



Key Responsibilities

Drive customer growth through cross-sell and upsell initiatives using email and in-product messaging
Standardize email and in-product touchpoints to ensure consistent messaging across marketing and post-sales teams
Collaborate with various teams to test and optimize messaging strategies that engage customers effectively


Required Qualifications

7+ years of Lifecycle Marketing experience, with at least 3 years in B2B customer retention
Expertise in omni-channel campaign development, execution, and measurement
Experience with customer communication platforms such as Intercom, Pendo, or Chameleon
Proficient in marketing automation systems like Hubspot/Marketo and project management tools like Asana
Strong ability to analyze data and derive actionable insights for strategy development More...

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