Head of Demand Generation - San Francisco California

Company: Tbwa Chiat/Day Inc
Location: San Francisco, California
Posted On: 02/07/2025

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we're on a mission to bring good software to everyone. We're building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that's a mission worth striving for.
Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!
WHY WE'RE LOOKING FOR YOU
As the Head of Demand Gen you will own the pipeline number that drives Retool's growth. Retool has both a robust PLG as well as Sales-led motion and we sell deals from 10k to $1M. We're looking for a seasoned executive who has seen a variety of marketing models and strategies and can creatively problem solve for what Retool needs in this stage of growth, for our product and market, and not simply "run the playbook" from your last company. We have ambitious plans for the company and the Head of Demand Gen is at the center of making this happen.
You will craft the marketing and demand gen strategy in collaboration with other sales and marketing leaders and drive the execution that predictably gets us to our pipeline goals. In doing so, you'll build close ties with the sales and BDR teams. You'll work closely with our RevOps and Data teams to ensure marketing has the instrumentation and dashboards we need to be successful.
Ultimately we're looking for a results-oriented leader who believes in data-driven decisions, is unafraid to drive change where it's needed, and has the leadership qualities needed to build a high performing team.
WHAT YOU'LL DO:

• Create a comprehensive demand generation plan to achieve our targets
  
• Optimize channel strategy for both PLG (organic traffic, paid search, growth) and Sales-led channels (Paid Social, Email, Field)
  
• Work closely with RevOps and Data teams to ensure we're measuring every step of the funnel vs. making do with what's in place today. Guiding the team to be data-driven in their strategies and decision making.
  
• Creating a culture of actively reporting on successes and misses, learning from those misses and continuously iterating.
  
• Grow a nascent outbound program. Bring experience on helping a company that has primarily relied on Inbound in the past to build an Outbound motion across not just Demand Gen but working closely with PMM, BDRs and Sales.
  
• Has marketed to multiple personas and knows how to create strategies to support multiple personas along long sales cycles.
  
• Has experience with ABM strategies to build programs for both high ACV land and expand deals.
  
• Has the personality and energy to drive change from the way we did things to the way we need to
  
• Will be a strong leader and voice in the marketing org and company as a whole
  
  THE SKILLSET YOU'LL BRING:
  
  
  
  • 10+ years of direct experience in Demand Generation & Growth
    
  • 20+ years of total relevant experience
    
  • A track record of delivering on pipeline targets in the scale of 25 million+ a quarter.
    
  • Extremely results-oriented. Every activity is measured and ladders up to hitting the number, with a strong sense of urgency when we're behind.
    
  • A proven track record of marketing to enterprise companies including traditional Fortune 500 companies.
    
  • Sold to a technical audience. Developer ICP experience is a strong plus.
    
  • A mix of startup and big company experience
    
  • The EQ required to balance results-orientation, urgency, and team morale.
    
    For candidates based in San Francisco, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate's experience and qualifications, and location.
    Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
    $274,100 - $370,900 USD
    Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
    Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
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