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Product Manager, Personalization - Littleton Colorado
Company: Empower Location: Littleton, Colorado
Posted On: 01/28/2025
Job DescriptionGrow your career with a growing organizationWhether they're helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that's hard to beat. And from a personal satisfaction perspective, you'll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.We are seeking a skilled and collaborative product manager with experience to lead our personalization initiatives. You will enhance customer experiences and scale up the technologies behind our marketing and communication tools, including emails, notifications, and SMS. Your contributions will be pivotal in achieving Empower's objectives, such as increasing customer acquisition, engagement, and loyalty, all in support of Empower's mission to guide clients to financial freedom. Your role entails crafting the vision, pinpointing opportunities, establishing goals, shaping customer/marketer interactions, and rolling out new features.What you will do: - Own and define the vision, strategy and product roadmap for personalization experiences and platforms at Empower
- Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our clients
- Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams
- Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company
- Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision
- Understand Empower's business goals, the competitive landscape, and design products that align with our mission and vision
- Constantly challenge the status quo and identify opportunities to move faster and more efficientlyWhat you will bring:
- 4+ years of experience leading major (digital) direct-to-consumer products and working collaboratively with engineering, design, and research teams
- Previous experience with personalization engines and/or MarTech cross functional teams
- Technical savvy with marketing systems and ability to partner closely with marketing leadership
- Full stack "operator": ability to both create an execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction
- Excellent communication skills, storytelling, and organizational skills that instills confidence in senior leaders, cross-functional partners, and peers
- Relentless follow through and commitment to do the right through and do what you say
- Passionate about tackling complicated and impactful customer problems! You do right by them, always
- Critical, analytical thinker and comfortable analyzing data and pulling out key insights
- Bachelor's degree or equivalent experience; MBA is a plusWhat will set you apart:
- Proven track record of navigating through the full product life cycle, integrating customer feedback in requirements, driving prioritization, and pre/post-launch execute
- Experience in the fintech industry with demonstrable knowledge of industry best practices
- Critical, analytical thinker and comfortable analyzing data and pulling out key insights#PJHTF***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***What we offer youWe offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
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