Senior Audience Insights Manager - Fort Collins Colorado

Company: VirtualVocations
Location: Fort Collins, Colorado
Posted On: 01/29/2025

A company is looking for a Sr. Audience Insights Manager to lead audience research and insights efforts.



Key Responsibilities

Lead and refine audience groupings across various demographics and firmographics
Conduct deep research to provide insights that guide marketing strategies and messaging
Develop comprehensive audience insights reports to inform marketing and sales strategies


Required Qualifications

6+ years of experience in consumer insights, market research, or a similar role, preferably in a B2B environment
Proven ability to conduct data-driven research and influence strategic decisions
Expertise in audience segmentation and creating value-driven marketing strategies
Ability to manage multiple priorities in a fast-paced environment
Strong collaboration skills with cross-functional teams More...

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