Principal Digital Marketing Manager - Hartford Connecticut

Company: VirtualVocations
Location: Hartford, Connecticut
Posted On: 11/12/2024

A company is looking for a Principal Digital Marketing Manager, Data-Centric Digital Experiences.



Key Responsibilities

Develop a roadmap for digital capabilities to drive demand generation and ACV growth
Lead cross-functional teams to identify and implement digital capabilities
Analyze ROI of new capabilities and monitor their effectiveness with key performance indicators


Required Qualifications

10+ years of related experience or 6+ years with a Master's degree
3+ years of Digital Demand Generation Marketing experience
2+ years in Marketing Technology, Change Management, or Business Consulting roles
Proven track record in developing web-based demand generation strategies
Deep knowledge of Marketing Technology stack and customer data platforms More...

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