B2C Lifecycle Marketing Specialist - Hartford Connecticut

Company: VirtualVocations
Location: Hartford, Connecticut
Posted On: 11/21/2024

A company is looking for a B2C Lifecycle Marketing Specialist responsible for driving prospect and customer engagement across their journey.



Key Responsibilities

Support lifecycle marketing initiatives and document strategies for cross-functional alignment
Partner with Marketing Operations for execution and ensure accurate audience segment data
Conduct email performance analysis and provide recommendations to improve engagement and conversion


Required Qualifications and Education

Minimum of 3 years of related experience or 2+ years with an advanced degree
Experience with email marketing best practices and regulations, including CAN-SPAM and privacy laws
Ability to manage multiple projects in a fast-paced environment
Strong organizational and documentation skills
Desire to learn and support lifecycle marketing strategies More...

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