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Associate Brand Manager, Redemption - Stamford Connecticut
Company: Deutsch Family Wine & Spirits
Location: Stamford, Connecticut
Posted On: 01/27/2025
Job DetailsJob Location 201 TRESSER BLVD SUITE 500 - STAMFORD, CT - Description CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.
Deutsch Family Wine & Spirits' Stamford office currently seeks an Associate Brand Manager for Redemption Whiskey.
Redemption is an innovative whiskey brand committed to crafting flavorful, rye-forward whiskeys that excite consumers with a range of new innovations in our pipeline. We've gained category share, increased sales and brand health - but we have much more growth ahead, as we are looking to shake up the whiskey category.
We are seeking an Associate Brand Manager to join the Redemption brand team and help lead this brand to new heights. Status quo will not deliver our ambition - we want someone who thinks differently, takes calculated risks, is bold in action and drives for results. We are looking for a consumer-orientated marketer with a combination of strategy, creative capability, analytical skill, flair and commercial orientation. Someone with a passion for the whiskey category to work with the Senior Brand Manager to rally belief around this iconic brand.
The type of person we are seeking is already excited by the whiskey category, is curious about our consumers and is energized by the prospect of creating a new legacy. They are a strong, instinctive marketer - a leader with a point of view who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others. Someone who thoughtfully builds great relationships at all levels!
Reporting to the Senior Brand Manager, Redemption, the Associate Brand Manager will function as the brand champion with P&L responsibility. The ABM will be responsible for the planning, development, and implementation of consumer marketing activities to enhance the growth and profitability of their brand. The ABM is expected to be able to have influence with functions and entities that work closely with the spirits brand team.
Qualifications:
- BS/BA degree in marketing
- Minimum of 2 years marketing experience (preferred)
- Ability to function effectively in a fast-paced, multi-faceted business environment
- Strong analytical skills (can readily identify insights in ships/deps/consumption data and translate to action)
- Experience managing an A&P budget
- Excellent written and verbal communication skills, including strong presentation skills
- Deadline oriented self-starter who is proactive and holds self to high standard of work quality
- Excellent project management skills
- Ability to interface efficiently at all levels of the organization and distributor network
Responsibilities:
- Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix including P&L's, pricing, and promotion
- Responsible for the delivery of volume, share and profit objectives consistent with overall brand strategy
- Work closely with Commercial marketing to identify opportunities to expand the business in existing channels of trade
- Management of internal and external resources pertaining to digital media, social media, and creative.
- Ensure accurate and timely monthly updates and provide analysis and recommendations when sales vary from forecast.
- Interface on a consistent basis with Commercial Marketing, PR, Finance, and Production to rapidly identify problems/opportunities and take appropriate action as warranted
- Interface with Senior Management / Executives
- Represent brand at trade functions and consumer events
What We Offer:
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